Description
As a Software & Solutions Growth Marketing Manager in HP's Graphics Solutions Business, you will build and accelerate the demand, adoption, and revenue engine behind HP's software and solutions portfolio.
Key responsibilities include:
- Developing growth marketing strategies with defined audiences, channels, motions, and metrics
- Owning the growth marketing strategy for HP's PSP software and solutions portfolio, with measurable objectives tied to pipeline, product adoption, subscription revenue, retention, and customer expansion
- Driving lead generation and sales-led demand creation for solutions that require a high-touch commercial motion
- Shaping product-led growth motions for solutions where self-service adoption, activation, product engagement, and conversion are critical
- Designing and optimizing the full growth funnel from awareness and acquisition through activation, retention, expansion, and referral
- Building integrated campaign strategies across content, paid and organic channels, webinars, events, partner user communities, ABM, and sales activation
- Partnering with CRM and marketing operations teams to translate growth strategies into effective lifecycle programs, nurture journeys, and customer engagement motions
- Developing the measurement framework for growth, tracking key metrics across sales-led and product-led motions
Requirements:
- Bachelor's degree in business administration, marketing, or a related field
- 7+ years of marketing experience, ideally in B2B SaaS, software, technology, or solutions marketing
- Proven experience driving B2B demand generation, lead generation, pipeline creation, or sales-led growth motions
- Experience with product-led growth, trial/freemium conversion, or usage-based growth is preferred
- Demonstrated ability to work across commercial, product, analytics, creative, and regional teams in a matrixed organization
Desired skills and experience:
- Strong understanding of B2B SaaS growth models, including sales-led, product-led, and hybrid go-to-market growth motions
- Proven ability to build demand generation programs that create qualified sales pipeline and conversion
- Strong analytical capability, with fluency in key metrics for software and solutions growth
- Ability to simplify complex software and solutions into clear, compelling customer narratives