Description
As a Category Development Marketing professional in 3M's Consumer Business Group in Japan, you will own category growth and consumer understanding in the country/region. Your main KPIs will be profit center YOY OSG, Std. GM, and Market Share.
Your responsibilities will include:
Portfolio
- Adapt the area portfolio strategy and marketing plan for specific regions or countries.
- Manage NPI pipeline and product launch.
Price
- Establish base pricing strategies for each portfolio to achieve standard margins of the profit center.
- Develop price increase plans to optimize margins and address inflation or cost changes.
- Collaborate with APL to implement price guidance.
Campaign
- Own overall sales growth targets for campaigns within the country or region.
- Decide on campaign launch timing based on channel readiness.
- Implement local campaign strategy by defining key elements.
Analytics/Budget
- Analyze syndicated data to identify key growth opportunities and lead projects to gain or recover market share.
- Manage and track local activation budgets.
To succeed in this role, you will need:
Required Experience / Skills
- 5+ years of experience in category, consumer, or brand marketing in FMCG, including lead marketing roles and new product launches.
- 5+ years of experience in collaborating with agencies/designers.
Required Skills
- Data-based mindset with strong analytical skills to identify growth implications.
- Strong influence in leading diverse internal and external team members and stakeholders.
- Openness to drive productive change, with the ability to see the big picture, define new approaches, and take appropriate risks.
- Strong verbal and written communication skills (e.g., PowerPoint, in-person, email) with both global and local teams.
- Ability to manage multiple project timelines, budgets, and resources.
- Basic P&L knowledge.
Language Proficiency
- Japanese: Native
- English: Business level
Education
- Bachelor’s degree or equivalent