Description
Join the team redefining how the world experiences design
As the Creative Strategist for Turkiye, you'll be the creative performance engine behind Canva's paid and organic marketing in the region - working at the intersection of data, storytelling, and cultural nuance to drive real user growth.
Responsibilities:
- Lead the creative flywheel , own the full creative cycle (research, briefing, production, editing, and analysis), driving sprint cycles with regional and global teams and developing testable ideas grounded in user insights
- Analyse and optimise performance , dig into dashboards to spot winners, diagnose underperformance, and design creative tests, lift studies, and attribution experiments in close partnership with analytics teams
- Lead organic and paid social creative strategy , define what high-performing creative looks like for Turkish audiences across Meta, TikTok, Instagram, and emerging platforms, building content systems informed by performance data and local cultural moments
- Own UGC, localisation, and market insight , brief and review creator content to ensure it's on-brand and platform-optimised, and bring genuine cultural fluency to every project
- Work with in-house and agency teams , bridge external creative partners and internal stakeholders, working with media buyers, data science, the Europe Growth Marketing Lead, and agency partners across Brand, Product Growth, and Analytics
- Support conversion across the funnel , contribute to CRO initiatives to make acquisition journeys seamless, engaging, and high-converting
Requirements:
- Extensive experience in growth marketing with a focus on creative strategy across paid and organic social (Meta, TikTok, YouTube, Instagram)
- Strong eye for platform-native creative and the frameworks to test, learn, and scale it
- Confident using performance dashboards, data tools, and measurement frameworks (including MMM and attribution) to drive decisions
- Genuine, deep knowledge of the Turkish market and fluent in Turkish and English , additional languages are a bonus
- Strong experience briefing and iterating creative in cross-functional sprints
- Growth mindset , analytical, curious, and comfortable with ambiguity