Description
The Principal Payment Product Marketing & Readiness Manager is responsible for crafting compelling narratives, Go-to-Market (GTM) launches, and high-impact content that drive adoption for consumer and commercial issuing solutions.
This individual brings a strong marketing and storytelling background to translate complex products into engaging campaigns, clear positioning, and digestible enablement materials. Working across multidisciplinary teams, you will act as a creative engine,helping both internal teams and external audiences (issuers, merchants, digital enablers) understand the value, vision, and practical application of our payment solutions in a fast-paced global environment.
Key Responsibilities:
- Translate complex features into clear, benefit-driven product narratives and positioning frameworks that resonate across different audience segments.
- Design and deliver a wide range of creative content,including marketing collateral, digital assets, product pitch decks, case studies, launch kits, and educational guides for both internal and external stakeholders.
- Collaboratively support Product Knowledge Managers,who own product training and enablement,by providing the core messaging, narrative frameworks, and campaign content needed for them to build engaging training materials and client-facing toolkits.
- Stay attuned to market developments, emerging themes, and customer feedback to continually refine product messaging, positioning, and promotional strategies.
- Lead the promotional, narrative, and content launch readiness for new products, feature releases, and technical enhancements.
Basic Qualifications:
- High School Diploma, GED, or equivalent certification
- At least 5 years of experience in product marketing, content strategy, brand marketing, copywriting, marketing communications or creative campaign execution
Preferred Qualifications:
- Bachelor's Degree in Marketing, Communications, Journalism or Business
- 6+ years of hands-on experience in B2B product marketing, brand storytelling, content creation, or digital marketing
- Demonstrated track record of conceptualizing and executing end-to-end product launches or marketing campaigns
- Experience in the payments, fintech, or financial services industry
- Strong portfolio showcasing compelling writing, content development, pitch decks, and audience-focused campaign materials
- Ability to distill intricate concepts into simple, high-impact storytelling
- Experience working alongside product or technical teams to translate technical specs into consumer-facing value propositions
The minimum and maximum full-time annual salaries for this role are listed below, by location:
- Sales Territory: $138,100 - $157,700
- McLean, VA: $151,900 - $173,400
- New York, NY: $165,700 - $189,200
- Riverwoods, IL: $138,100 - $157,700
Candidates hired to work in other locations will be subject to the pay range associated with that location, and the actual annualized salary amount offered to any candidate at the time of hire will be reflected solely in the candidate’s offer letter.
This role is also eligible to earn performance-based incentive compensation, which may include cash bonus(es) and/or long-term incentives (LTI).
Capital One offers a comprehensive, competitive, and inclusive set of health, financial and other benefits that support your total well-being.