Description
We are seeking an Assistant Media Manager to support the Regional Media Manager, North Asia, in executing end-to-end media strategies for the Hong Kong SAR market.
The ideal candidate balances data-driven performance marketing with strict protection of Cartier’s brand equity, ensuring messaging reaches targeted luxury audiences in premium environments.
Responsibilities:
- Assist in translating global brand guidelines into tailored, 360-degree local media strategies across traditional and digital channels.
- Support the end-to-end execution of media campaigns, ensuring timely delivery, channel optimization, and alignment with seasonal marketing calendars.
- Provide support for ad content creation for local events, website homepage updates, and copy localization.
- Serve as the day-to-day liaison with media agencies to ensure seamless execution, buying efficiency, and quality reporting.
- Maintain strong relationships with local publishers, ad-tech vendors, and media owners to secure premium ad placements and exclusive sponsorship opportunities.
- Ensure all media buys adhere strictly to brand safety guidelines and premium placement standards.
- Champion the adoption and leverage of internal AI tools to streamline reporting workflows, improve tracking efficiency, and drive deeper analytical insights for media optimization.
- Leverage CRM, first-party data, and ad-tech tools to refine audience targeting and improve ROI.
- Prepare post-campaign reports, extracting key insights and data-driven learnings to optimize future campaigns.
- Monitor media budgets, track purchase orders/invoices, and ensure accurate financial reconciliation.
- Collaborate with regional and local Marketing and Communications teams and Commercial teams to ensure integrated and cohesive communication strategies.
Requirements:
- Bachelor’s degree in Marketing, Communications, Business Administration, or a related field.
- Minimum of 8+ years of experience in media planning and buying experience, preferably within a media agency or in-house at a luxury, beauty, or premium lifestyle brand.
- Fluency in English and Cantonese is mandatory. Proficiency in Mandarin Chinese is an advantage.
- Strong fluency in programmatic buying, paid search, display/video advertising, and social media platforms.
- Familiarity with digital analytical tracking tools and ad-tech ecosystem.
- Proven ability to analyze campaign performance data, extract insights, and present complex data clearly to support data-driven decisions.
- Strong negotiation and persuasion abilities to maximize media value and placement quality.
- Exceptional organizational skills and attention to detail, with a proven track record of managing multiple projects concurrently to meet deadlines.
- Excellent written, verbal, and presentation skills.
- Passion for luxury retail with a deep understanding of brand equity and storytelling in the luxury sector.
- Strong team player capable of thriving in a fast-paced, dynamic, and complex international cross-functional environment.