Description
As an On Premise Marketing Manager at Red Bull, you will drive the brand's presence and consumption across key accounts, independent outlets, and the local scene in New Zealand. Your mission is to build the brand, activate impactful campaigns, and nurture trusted relationships with industry stakeholders.
Responsibilities:
- On Premise Marketing Management: Adapt and execute international marketing guidelines for local needs, develop and deliver the On Premise Marketing Business Plan, coordinate installations and activations, collaborate with the national marketing team, monitor market trends, and lead a focused portfolio of segments and occasions.
- On Premise Trade Marketing Management: Develop and execute trade marketing strategies, create segment-specific strategies, lead key account marketing, manage tool procurement, budgets, and planning, and oversee the Digital Poster plan.
- Consumer Marketing: Develop initiatives and adapt national campaigns for the On Premise, deliver scalable programs, collaborate with teams, and execute campaigns focused on priority occasions.
- Industry Marketing: Create concepts and initiatives to engage venue staff, decision makers, owners, and influencers, develop performance-driven ideas, and build strong relationships with agencies and national decision makers.
- Leadership: Share best practices, grow a network with external agencies and key influencers, allocate marketing budgets efficiently, coach and train the On Premise team, and contribute insights as a member of the On Premise Leadership Team.
- Live the Red Bull Culture and Company Values: Act as a role model, foster a 'can-do' attitude, and focus on opportunities.
Requirements:
- University degree preferred (business, marketing, or similar)
- 4+ years' marketing experience in a commercial environment; On Premise experience is an advantage
- Self-motivated, entrepreneurial, and able to work independently in a fast-paced, field-based environment
- Trade marketing knowledge and understanding of the consumer journey in the On Premise
- Strategic and commercial awareness, including sales and finance processes
- Strong prioritisation, organisational, and analytical skills
- Excellent communication, listening, and negotiation skills
- Flexible to work nights and weekends at times
- Digitally literate
Benefits:
- Competitive package
- World-class training and development opportunities
- Supportive and inclusive team culture
- Regular social events
- Freedom to work on what matters and ongoing coaching and professional development opportunities