Description
We're looking for an experienced Channel Manager to oversee the strategy and execution of our social media funnel.
The right candidate will have deep experience in member communications and engagement, a keen interest in,and awareness of,all things social media related, and will be highly organized.
Key Responsibilities
- Develop and execute channel strategy, including defining platform plans, audience priorities, content pillars, and testing opportunities aligned with broader marketing objectives.
- Lead ideation, shape hooks, pacing, sequencing, captions, and asset selection.
- Manage the calendar, balancing ongoing brand storytelling with events, member experiences, talent, partnerships, and timely cultural opportunities.
- Work with event, talent, and partnership stakeholders on pre-event, live, and post-event storytelling.
- Schedule and publish through Sprinklr and native tools, conduct quality assurance, monitor engagement, and manage responses and escalations.
- Coordinate reviews, resolve feedback with relevant stakeholders, secure required sign-offs, and maintain approval records before publication.
- Measure and improve performance by recommending KPIs, maintaining reporting, interpreting dashboards and native analytics, and turning findings into improvements.
- Participate as the Channel Manager in a collaborative cross-functional team.
- Champion the brand, ensuring that all representations of our products are in line with voice and style guides.
Ideal Candidate:
- Has experience leading social media in large organizations, along with a proven ability to develop social media strategy.
- Proven ability to build social media plans, editorial frameworks, content calendars, and actionable recommendations.
- Sprinklr experience across publishing, scheduling, community management, monitoring, analytics, and reporting.
- Strong social editing skills, including short-form video storytelling.
- Strong working knowledge of Instagram and LinkedIn.
Basic Qualifications:
- Bachelor’s Degree or Military Experience
- At least 5 years of experience within an agency or client side handling social media strategy
Preferred Qualifications:
- Masters degree in marketing or business
- 2+ years experience in luxury, hospitality, travel, lifestyle, membership, financial services
- 6+ years experience supporting paid social campaigns
- 6+ years experience with enterprise workflow systems
The minimum and maximum full-time annual salaries for this role are: McLean, VA: $151,900 - $173,400 New York, NY: $165,700 - $189,200 Richmond, VA: $138,100 - $157,700