Description
We are seeking a Marketing Manager Public Distribution, VP to join our Xtrackers Marketing Team in Milan or Frankfurt.
The successful candidate will be responsible for implementing regional marketing strategies to position Xtrackers in the market and attract new investors.
Key responsibilities include:
- Managing regional digital distribution channels
- Developing and implementing targeted marketing strategies
- Acquiring new digital educational financial content platforms
- Analyzing campaign reports and AUM development on regional digital channels
- Monitoring regional competitors' activities on digital channels
- Managing regional Xtrackers.com websites
- Analysis of created content using analytics tools and implementation of findings
- Support with ad-hoc content creation
- Close collaboration with colleagues from Product, Sales, Research, Compliance, Marketing, and external service providers
- Regulatory coordination of content with the respective country-specific compliance department
Requirements:
- At least 5 years of experience in financial marketing at an asset manager or in the marketing department of a digital distribution platform
- In-depth knowledge of indexing, ETF products, and passive investing
- Deep understanding of the asset management industry across all asset classes and channels
- Expertise in writing compelling financial content tailored to different target audiences
- Experience in developing and implementing marketing strategies in the ETF/ETC sector
- In-depth knowledge of the various ETF and ETC distribution channels and target audiences
- Financial expertise in asset management; experience with creative agencies and knowledge of workflows and processes is a plus
- Understanding of the needs of different target audiences in B2B, B2C, and B2B2C contexts
- Strong digital affinity
- Strong innovative drive
- Understanding of data analysis
- Open-minded, customer-oriented personality who communicates effectively at all levels and across cultural boundaries
- High degree of personal responsibility and reliability
- Fluent in spoken and written Italian and English; German is a plus
We offer:
- Physical and mental health benefits
- Family-friendly benefits
- A variety of pension plans
- Opportunity to support our CSR strategy
- Mobility benefits
Salary range: €67,115.82 – €96,000