Description
We are seeking a Sr Connections Manager | Media & Shopper Marketing to join our team in Sao Paulo, Brazil. As a Sr Connections Manager, you will be responsible for connecting strategy, creativity, and execution to build consistent experiences throughout the consumer journey, from brand building to conversion at the point of sale.
Responsibilities:
- Lead the development and execution of media strategy (ATL, Digital, and Performance) for Vodka and RTD categories
- Build and implement integrated Shopper Marketing strategies for On Trade, Off Trade, and Luxury channels
- Develop a unified view of the consumer journey, integrating initiatives across media, public relations, influencers, and shopper marketing
- Manage media and shopper marketing investments, ensuring data-driven decisions and focus on efficiency, effectiveness, and return on investment
- Collaborate with Marketing Effectiveness teams to evaluate performance, interpret Marketing Mix Modelling (MMM) results, and identify optimization opportunities
- Lead relationships with partner agencies, promoting high standards of execution and innovation
- Influence stakeholders across different organizational levels, communicating results, learnings, and recommendations clearly and strategically
- Act as a reference for categories, driving a culture of collaboration, experimentation, and continuous improvement
Requirements:
- Solid experience in Shopper Marketing, Trade Marketing, or related areas
- Relevant experience in media planning, digital marketing, and performance management
- Ability to analyze campaign results, business KPIs, and ROI indicators
- Knowledge or familiarity with Marketing Mix Modelling (MMM) and marketing effectiveness measurement tools
- Experience working with On Trade and Off Trade channels; knowledge of convenience channels is a plus
- History of budget management and relationships with external agencies and partners
- Ability to influence and engage multiple stakeholders in matrix and multifunctional environments
- Experience in accelerated growth categories or dynamic markets is a plus
Profile:
- Balances strategic thinking and execution excellence
- Views media, shopper, and consumer experience as parts of the same journey
- Demonstrates strong ownership, assuming responsibility for results and identifying growth opportunities
- Navigates complex and collaborative environments with confidence, building connections and influencing diverse audiences
- Possesses excellent communication and storytelling skills for interaction with leaders, multifunctional teams, and external partners
- Combines discipline for managing consolidated brands with agility required for growth categories
- Has curiosity, data-oriented mindset, and willingness to challenge the status quo in pursuit of better results