Description
As an Art Director within Target Creative's Brand Design Lab, you will lead the development of compelling, brand-aligned creative solutions across Target's owned brand portfolio.
This role centers on delivering high-impact work that advances core business priorities while elevating design standards across categories.
You will serve as a steward of Target's brand expression, ensuring adherence to established style guides and design systems while thoughtfully evolving them to meet emerging business and guest needs.
Through strong conceptual thinking, category research, and visual exploration, you will craft design solutions that are both strategically grounded and creatively distinctive.
This is a hands-on leadership role requiring end-to-end ownership; from interpreting the brief to delivering final creative assets.
You will operate with clarity, confidence, and a strong sense of accountability, bringing together strategic insight, aesthetic excellence, and production precision.
You will also embrace innovation as part of your creative practice thoughtfully leveraging AI and emerging tools to enhance exploration, efficiency, and ideation while ensuring all final outputs reflect a human-centered aesthetic and unmistakable Target brand authenticity.
Beyond project delivery, you will contribute to a culture of collaboration, mentorship, and continuous learning, supporting onboarding efforts, engaging in cross-functional initiatives, and investing in your own growth to remain at the forefront of industry trends and creative best practices.
Core Responsibilities:
- Lead high-impact creative initiatives aligned to core business priorities
- Ensure all deliverables uphold Target's brand standards, design systems, and packaging guidelines, while identifying opportunities to elevate and evolve them
- Develop strategically grounded visual concepts through research, category understanding, and strong design craft
- Own the creative process from brief interpretation through final production delivery
- Translate business objectives into compelling, on-brand design solutions with strong attention to detail, authenticity, and guest relevance
- Collaborate closely with cross-functional partners to drive alignment and quality outcomes
- Present work confidently, articulate design rationale clearly, and incorporate feedback effectively
- Apply sound print production knowledge to ensure technical and visual excellence
- Leverage AI tools thoughtfully to enhance ideation, exploration, and efficiency while maintaining human-centered creativity and brand integrity
- Participate actively in team workflows, translating strategic inputs into impactful creative outputs
- Support onboarding and peer development, fostering a collaborative and inclusive team culture
- Continuously invest in learning, experimentation, and industry awareness to strengthen craft and creative leadership
Personal Attributes:
- Highly motivated, self-driven, and capable of working independently while collaborating effectively within a team environment
- Strong brand sensibility with excellence in typography, color, composition, and visual storytelling
- Detail-oriented with a commitment to maintaining and elevating design standards
- Strategic thinker who can operate confidently in ambiguity and manage multiple projects simultaneously
- Passionate about design, innovation, and cultural trends, with a global perspective and inclusive mindset
- Effective communicator with strong presentation and organizational skills
- Open to feedback, adaptable to change, and energized by working in a fast-paced environment