Description
As a Senior Art Director at Target, you will lead the development of high-impact creative for SEM campaigns, translating marketing objectives into visually compelling, performance-minded design solutions.
You will partner closely with marketing, strategy, and copy teams to create work that is brand-right, strategically grounded, and optimised for in-store marketing (ISM) environments, ensuring strong execution across print-based retail touchpoints and production-ready deliverables.
This role requires strong conceptual thinking, advanced design craft, and the ability to guide work from idea through execution across multiple versions and formats.
Core Responsibilities:
- Lead SEM creative development across campaigns, ensuring strong brand alignment, creative consistency, and high-quality execution.
- Translate marketing objectives, audience insights, and performance goals into compelling creative concepts.
- Ensure all deliverables uphold Target’s brand standards, design systems, and quality, while identifying opportunities to elevate the work.
- Own the creative process from brief interpretation through final production delivery.
- Develop effective creative solutions across multiple formats and versions, with strong attention to detail and relevance.
- Collaborate closely with cross-functional partners to drive alignment and strong outcomes.
- Present work confidently, articulate design rationale clearly, and incorporate feedback effectively.
- Apply sound production knowledge to ensure technical accuracy and visual excellence.
- Leverage AI tools and emerging technologies thoughtfully to support ideation, exploration, and efficiency while maintaining human-centred creativity and brand integrity.
- Support onboarding and peer development, fostering a collaborative and inclusive team culture.
- Continuously invest in learning, experimentation, and industry awareness to strengthen craft and creative leadership.
Requirements:
- 8+ years of experience in graphic design, art direction, or a related creative role.
- Strong portfolio demonstrating advanced design craft, typography, layout, presentation design, and digital-first creative thinking.
- Advanced proficiency in Adobe Illustrator, Photoshop, InDesign, and Microsoft PowerPoint.
- Motion graphics and Adobe After Effects experience preferred.
- Experience supporting SEM, paid media, or performance marketing creative is a strong plus.
- Bachelor’s degree in design, graphic design, visual communication, or a related field, or equivalent experience.
Personal Attributes:
- Highly motivated, self-driven, and capable of working independently while collaborating effectively within a team environment.
- Strong brand sensibility with excellence in typography, colour, composition, and visual storytelling.
- Detail-oriented with a commitment to maintaining and elevating design standards.
- Strategic thinker who can operate confidently in ambiguity and manage multiple projects simultaneously.
- Passionate about design, innovation, and cultural trends, with a global perspective and inclusive mindset.
- Effective communicator with strong presentation and organisational skills.
- Open to feedback, adaptable to change, and energised by working in a fast-paced environment.