Description
This is an ABM Marketing Manager role dedicated to the BXO product line for Large Enterprise merchants at PayPal. You will own the always-on ABM programs, nurture, and account-level engagement that drive pipeline and merchant demand within the BXO segment, working closely with sales and product marketing to turn strategy into qualified pipeline.
Key Responsibilities:
- Lead complex marketing projects and initiatives to drive business growth
- Resolve complex marketing problems and develop innovative solutions
- Determine methods and procedures for new marketing assignments
- Implement global process improvements to enhance marketing effectiveness
- Collaborate with senior leadership to align marketing strategies with business goals
- Provide thought leadership and expertise in marketing best practices
- Manage ABM digital campaigns: oversee the execution and optimization of ABM-focused digital marketing efforts
- Run BXO's always-on ABM and email nurture programs for Large Enterprise
- Drive lead generation and engagement: collaborate with sales and demand generation teams to identify and engage key stakeholders
- Content development and distribution: work with content and creative teams to develop personalized and relevant content for accounts
- Own target account list creation and refresh for BXO campaigns
- Coordinate ABM events, webinars, and industry-specific engagements for BXO
- Measure and analyze ABM performance: track and report on campaign metrics and KPIs
- Partner on BXO co-marketing with platform partners
- Collaborate cross-functionally within the team: align BXO programs with vertical strategy and ABM ops
Requirements:
- Minimum 7 years of relevant work experience and a Bachelor's degree or equivalent experience
- Proven success managing and executing B2B or ABM campaigns
- Strong knowledge of digital marketing channels, tools, and marketing technology platforms
- Excellent communication, project management, and cross-functional coordination skills
- Experience working in technology, fintech, or SaaS industries
- Familiarity with CRM and marketing automation tools like Salesforce and Demandbase