Description
This is an opportunity to join our Social Media team, which sits within the Corporate Communications team. A relatively new function, this role will work to the Social Media and Channel Manager to improve output with high-quality multimedia content across social media channels including Instagram, Facebook, WhatsApp, TikTok and others. You will also contribute to channel growth and widening reach beyond traditional audiences.
Key Responsibilities:
- Assist with the delivery of social media content and digital communications to support council priorities.
- Provide practical support and advice to colleagues on the use of digital and social media tools.
- Support process improvements and content quality through regular feedback and learning.
- Contribute to a positive, collaborative team culture by supporting colleagues and sharing expertise.
- Use social media platforms and digital tools effectively to support content creation and monitoring.
- Prepare and present a full range of reports covering area of responsibility.
- Ensure the successful implementation of health and safety legislation, policies and practices.
- Act in accordance with all policies and procedures which apply to the job and understand the reasons for this.
- Support the delivery of the council's social media content across all key platforms.
- Draft, schedule and publish social media content in coordination with communications campaigns and service updates.
- To support the council's crisis management efforts and campaigns through effective communication and use of different channels.
- Monitor the council's social media channels and respond to queries or comments in line with agreed tone and response protocols.
- Use analytics tools to evaluate performance of content, channels and campaigns.
- Stay up to date with digital communications trends and tools, recommending opportunities for innovation.
- Work with communications colleagues to ensure alignment between digital, campaign and media activity.
Qualifications and Requirements:
- Experience of proactive and reactive media management
- Ability to draft short, engaging, and accessible content for digital audiences.
- Awareness of brand and tone in communications.
- Familiarity with scheduling tools and basic analytics.
- Experience of paid social media campaigns
- Experience in supporting, planning and delivery of integrated communications strategies and activities
- Experience of providing direct advice and briefing to senior managers and/or elected members on reputation issues
- Experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimising landing pages and user funnels
- Knowledge of website analytics tools
- Experience in setting up and optimizing Google Adwords campaigns
- Experience of working across a wide range of communications projects including media, campaigns, marketing and events
- Experience of working in a highly pressured environment and delivering results to tight deadlines
- An understanding of local government, the services provided by local councils, and the responsibilities a council has to its residents
- Excellent writing skills with a clear, concise and lively prose style, and the ability to write for a range of different audiences
- Excellent oral communications skills and the ability to maintain effective relationships at every level of an organisation
- Ability to translate complex information into a clear and approachable format for a wide range of audiences
- Good attention to detail, strong organisational skills and the ability to operate to tight deadlines in highly pressured environments
- Willingness to learn and adapt in a fast-paced communications environment.
- Knowledge of digital accessibility standards and content design principles.
- Educated to degree level or equivalent standard or vocational qualification.