Description
We are looking for an Adobe Journey Optimizer Lead to join our team in Frankfurt, Bonn, or Berlin.
As an Adobe Journey Optimizer Lead, you will play a key role in shaping our customer engagement capabilities based on the Adobe Experience Platform and Adobe Journey Optimizer. You will be responsible for designing and optimizing data-driven customer journeys, driving the strategic use of Adobe platforms, and ensuring that data is translated into relevant customer experiences with measurable business value.
Key Responsibilities:
- You will drive the strategic use and further development of Adobe Journey Optimizer (AJO) and Adobe Experience Platform (AEP) in Personal Banking.
- You will develop innovative customer engagement, personalization, and omnichannel concepts based on the possibilities of AJO and AEP.
- You will identify new use cases and growth potential and transfer them into scalable customer journey solutions and clear requirements and user stories.
- You will evaluate new functions, innovations, and AI potentials of Adobe Experience Cloud and derive concrete business applications and best practices.
- You will analyze customer journeys, engagement KPIs, and conversion potential and derive data-based optimization measures.
- You will advise and enable the specialist departments in the successful use and scaling of AEP and AJO and represent their interests towards IT, platform, and implementation teams.
Requirements:
- You have several years of practical experience with AJO and AEP and have ideally accompanied their introduction, scaling, or further development in a larger company.
- You have proven experience in designing and implementing data-driven customer journeys, personalization strategies, and cross-channel customer communication.
- You have a deep understanding of customer data platforms, segmentation, real-time customer profiles, and data-driven customer activation.
- You bring experience in formulating and prioritizing technical requirements as well as in collaboration with IT, data, and platform teams.
- You are able to translate complex business requirements into scalable customer engagement solutions and communicate at executive level.
- You have fluent German and very good English skills.
- You use AI tools effectively to increase productivity, optimize processes, and solve business problems.
What we offer:
- We offer you a wide range of benefits that cover all your professional and personal needs.
- Emotional balance: offers such as counseling in difficult life situations and offers to promote your mental health.
- Physical fitness: with our offers to maintain your personal health and a conducive work environment, the bank helps you stay physically fit.
- Social networking: exchange with others opens up new perspectives, brings you forward professionally and personally, and strengthens your self-confidence and well-being.
- Financial security: the bank secures you financially not only during your active career but also for the future and supports your flexibility and mobility.