Description
TransPerfect is looking for a strategic storyteller and audience-first marketer to build its voice in the Life Sciences industry. As the Life Sciences Marketing Lead for Audience Engagement, you will create experiences that turn pharmaceutical, biotech, and medical device organizations into engaged communities and qualified pipeline.
Responsibilities
- Design and execute audience engagement strategy targeting clinical, regulatory, medical affairs, and commercial stakeholders in pharma, biotech, medical devices, and CROs
- Build content programs that address real Life Sciences challenges: clinical trial efficiency, regulatory compliance, patient engagement, multilingual medical communications, and AI adoption
- Develop segmented nurture campaigns that move audiences from awareness to pipeline using engagement data and behavioral insights
- Create campaign narratives that resonate with the unique pressures and opportunities in Life Sciences
- Lead concepting, production, promotion, and reporting for Life Sciences webinars, virtual panels, and podcasts
- Transform internal subject matter experts into confident, compelling speakers through prep, coaching, and repeatable processes
- Partner with product, sales, and customer success teams to surface stories and insights that educate and convert
- Own Life Sciences social media strategy across LinkedIn and industry platforms,driving thought leadership, community conversation, and brand visibility
- Repurpose long-form content into micro-content, short-form video, speaker spotlights, and industry commentary
- Plan and execute email promotions for webinars, events, product launches, and thought leadership initiatives
- Identify opportunities for content syndication, PR placements, contributed articles, and third-party media coverage
Requirements
- 5+ years in product marketing, audience engagement, content marketing, or demand generation,preferably in SaaS, translation/localization, or B2B professional services
- Proven experience hosting and producing webinars, virtual events, or podcasts with measurable business impact
- Exceptional writing and storytelling skills
- Strong knowledge of social media strategy, community management, and LinkedIn best practices for B2B audiences
- Analytical mindset: use data to refine strategies, optimize campaigns, and prove ROI
- Experience working cross-functionally with SMEs, product teams, and sales to develop educational content
- Comfort with marketing automation and webinar platforms (e.g., HubSpot, Marketo, ON24, Zoom Webinar, or similar)
Nice to Have
- Life Sciences industry experience or familiarity with pharmaceutical, biotech, or medical device marketing
- Video production and editing skills for creating social-first content
- Experience with content repurposing strategies and multi-channel activation
- Background in community building or customer advocacy programs