Description
Join a team where your strategic thinking and creativity will directly shape how we engage healthcare professionals and patients. As Brand Lead, you will develop clear, insight-driven plans and run integrated campaigns that improve health outcomes.
Responsibilities:
- Develop and own the local brand strategy and annual plan aligned with regional and global priorities.
- Use customer and market insights to design integrated campaigns for healthcare professionals and patients across multiple channels.
- Adapt and execute global campaigns locally, ensuring compliance with laws, codes of promotion, and company policies.
- Collaborate effectively with cross-functional teams including medical, sales, market access, and supply partners.
- Monitor performance through clear key performance indicators, analyze results, and inform decisions to improve brand impact.
- Manage relationships with external experts, key accounts, and patient groups to strengthen engagement and gather insights.
Basic Qualification:
- Bachelor’s degree in life sciences, engineering, marketing, business, or a related field.
- Minimum 2 years’ experience in pharmaceutical brand management, marketing, or commercial roles.
- Proven experience delivering integrated or multichannel marketing campaigns.
- Strong understanding of customer segmentation, customer journeys, and healthcare professional engagement.
- Excellent communication and stakeholder management skills in cross-functional teams.
- Fluent in Turkish and good working knowledge of English.
Preferred Qualification:
- Experience in specialty therapeutic areas such as respiratory, and similar.
- Experience working with regional or global brand teams.
- Familiarity with analytics tools and using data to make informed decisions.
- Experience managing external expert relationships, key accounts, or reimbursement processes.
- Knowledge of regulatory and promotional codes specific to Türkiye.
- Experience with digital platforms, patient support programs, or call center initiatives.
Working model: This role is based in Türkiye and offers a hybrid working model. Regular presence in the office is expected. Travel within Türkiye may be required up to 40% of the time.