Description
We are seeking a Marketing Manager to lead demand and lead generation efforts in a specific Dow Jones Energy market segment. You will collaborate with team specialists in content, events, social media, SEO/SEM and operations to build a robust and sustainable pipeline of sales leads and event registrations.
Key Responsibilities:
- Develop marketing strategy and annual marketing plans with specific KPIs for your market segment
- Lead, execute and measure multiple campaigns tied to revenue in established and growing markets
- Evaluate and communicate job-specific information to business partners
- Report to key stakeholders on program performance and recommend improvements
- Work in a highly collaborative environment
- Define buyer personas, buyer journeys and product positioning for all possible prospects in your market segment
- Oversee creative and messaging for all channels
- Optimize conversion touchpoints such as landing pages and order forms
- Manage all aspects of event promotion
- Drive key marketing acquisition metrics
- Own marketing relationships in your market segment with Sales, Customer Service and Editorial
- Interpret marketing performance analyses to determine strategies for future success
- Innovate new ideas that increase lead generation and conversion
Requirements:
- 7+ years of proven marketing experience
- Proven verbal and written communication skills, teamwork and organizational skills, and presentation and facilitation skills
- Good project management skills with the ability to handle multiple tasks
- Ability to learn new systems quickly
- Solid communication and interpersonal skills
- High level of accuracy and attention to detail
- Ability to be flexible and work quickly in a business that runs on real-time data and news
Nice to Have:
- Experience with HubSpot, Eloqua, or similar Enterprise Marketing Automation Platforms
- NetSuite or Salesforce CRM Systems
- Adobe Creative Cloud (Photoshop, Illustrator, InDesign) or Canva
- Paid Digital Marketing Platforms
- Google Workplace Apps (Gmail, Docs, Slides, Sheets, etc.)
Benefits:
- Comprehensive Insurance & Retirement plans
- Paid Time Off and Leaves
- Education Benefits
- Family Care Benefits
- Career Growth Programs
- Access to Dow Jones Products
- Employee Referral Program
- Employee Well-being Support & Fitness Programs
- Financial Health Programs
- Cybersecurity Protection