Description
The CRM Marketing Lead (Pod Lead) for Conditions Management Marketing serves as the operational leader of an assigned marketing pod, translating journey strategies into high-quality, scalable member experiences delivered through Adobe Experience Platform (AXP).
Working closely with the Communications Strategy Lead, Marketing Analytics, business partners, and cross-functional stakeholders, this role drives pod execution, prioritization, and delivery while fostering a culture of accountability, collaboration, and continuous improvement.
As Humana continues evolving from campaign-based marketing to orchestrated, personalized member journeys, the Pod Lead plays a critical role in shaping how strategy becomes execution.
Key Responsibilities
Pod Leadership & Delivery
- Lead day-to-day pod operations, including prioritization, sprint planning, backlog management, and delivery execution.
- Drive accountability across pod members and stakeholders, ensuring commitments are clear, aligned, and delivered with quality and predictability.
- Facilitate agile ceremonies and maintain momentum toward sprint and business objectives.
Journey Execution & Optimization
- Partner with the Communications Strategy Lead to translate journey strategies into prioritized roadmaps and executable plans.
- Oversee the delivery and optimization of personalized, omni-channel member journeys across the marketing platform and key engagement channels.
- Leverage platform capabilities, performance insights, and stakeholder feedback to improve member experiences and journey effectiveness.
Cross-Functional Coordination & Stakeholder Management
- Coordinate across marketing, analytics, product, technology, channel, and business teams to ensure alignment and execution readiness.
- Proactively identify, manage, and escalate risks, dependencies, and blockers that may impact delivery or business outcomes.
- Drive cross-functional decision-making and provide clear, timely communication on priorities, progress, risks, and performance.
Continuous Improvement & Team Effectiveness
- Foster a high-performing pod culture grounded in ownership, collaboration, transparency, and shared accountability.
- Drive improvements in delivery velocity, quality, predictability, and team effectiveness through strong operating practices and continuous process improvement.
- Champion experimentation, innovation, and adoption of new platform capabilities to enhance pod performance and member outcomes.
Required Qualifications
- Bachelor's degree in Marketing, Business, Communications, Technology, or a related field, or 4+ years of equivalent relevant experience.
- 5+ years of experience in lifecycle marketing, CRM marketing, customer engagement, marketing operations, journey orchestration, or related disciplines.
- 2+ years of experience leading agile teams, pods, or cross-functional initiatives.
- Experience managing complex, cross-functional workstreams with multiple stakeholders and competing priorities.
- Strong understanding of omni-channel marketing, customer journeys, personalization, and marketing automation.
Preferred Qualifications
- Experience in healthcare, insurance, Medicare, Medicaid, Stars, loyalty and rewards, preventive care, chronic condition management, or other regulated industries.
- Experience with Adobe Experience Platform, Adobe Journey Optimizer, or similar journey orchestration and marketing technology platforms.
Additional Information
- This position operates on Eastern Standard Time hours.
- This position may require up to 10% travel.
Scheduled Weekly Hours 40
Pay Range $126,300 - $173,700 per year
Description of Benefits Humana, Inc. and its affiliated subsidiaries (collectively, “Humana”) offers competitive benefits that support whole-person well-being.