Description
We are seeking a driven individual to join our team at Alfred Dunhill, a renowned luxury brand for men. You will be responsible for developing and implementing marketing strategies to support sales and maximise press coverage.
Marketing Development You will develop APAC event strategies to support sales and maximise press coverage. Your responsibilities will include:
- Creating a monthly APAC event calendar
- Supporting regional press days and developing PR plans for global and regional events
- Coordinating regional and international events with the regional marketing head
- Working with retail and merchandise teams to plan client-facing events
- Exploring co-branding and partnership opportunities to attract new customers
- Planning, developing, and implementing local events, such as press events, customer events, and in-store shopping weekends
- Managing and supporting shop staff for VIP events and hospitality arrangements
- Submitting post-event reports, including cost breakdowns and ROI tracking
- Managing day-to-day marketing activities and participating in ad hoc projects
PR Management You will liaise with APAC media to arrange photo shoots, manage samples, and provide timely support for media requests. Your responsibilities will include:
- Generating ideas to increase media coverage and communicating with media representatives
- Working with the merchandise team to launch key products and create press releases
- Distributing press materials in a timely manner
- Collecting, tracking, and managing media clippings
- Submitting daily coverage reports, monthly PE reports, and DMR reports
VIP Relationship You will support the establishment of an Asia VIP pool list and build relationships with talent publicists, agents, and industry contacts. Your responsibilities will include:
- Maintaining a yearly brand and entertainment events calendar
- Outreaching to talent for invitations to brand events
- Coordinating across APAC to monitor VIP sample stock
- Working with the global team for seeding opportunities
Other Tasks You will support the management team in finding co-branding or sponsorship opportunities and manage suppliers and budgets. Your responsibilities will include:
- Looking for co-branding or sponsorship opportunities
- Managing suppliers, production houses, and clipping houses
- Controlling PR and event budgets
Requirements
- Minimum 8 years of experience in luxury brand management
- Degree holder in business administration, marketing, or a related field
- Strong strategic thinking and brand management experience
- Expert planning, budgeting, and cost control skills
- Ability to prioritize and manage multiple projects
- Demonstrated people and team management skills
- Outstanding communication skills and ability to influence and negotiate
- High level of English and Mandarin language skills