Description
Own portfolio strategy to maximize the franchise's business to achieve earnings and revenues objectives and lifecycle management; Assist the Brand Owner to build marketing capabilities of the product management team to achieve effectiveness and efficiency of the business. Define and Drive Country Specific TA and Brand Strategy.
Responsibilities
- Brand Management:
+ Lead the development of indication strategies to optimize the business, including brand/business plan and LRF, and lifecycle management + Lead the AA growth initiatives + Cross-functional AA leadership – across Field Force, medical, legal, regulatory, etc to get alignment + Interface with WWT to gain support + Forecast brand performance and track progress towards target + Prepare report for internal communication
- Organization Effectiveness and self Development:
+ Assist brand owner to establish competency requirement for every marketing position and performance standard for the major market programs
- Resource Management:
+ Allocate and manage in-country portfolio budget and evaluate P&L
Accountable
- Lead portfolio strategies and plan
- Review and actively contribute to brands plan and A&P allocation
- Lead the review of product life cycle management strategy with cross-function team.
- Lead the OP plan and work with SFE on target, FTE allocation Interface with WWT to gain support on relevant TA or brand
Shared Accountability
- Develop TA life cycle management strategy with CTAL and WWT
Organizational Relationships
- Brand Lead
- Global Cross Function
- Legal Lead
- Market Access Lead
- Medical Affairs Lead
- Regulatory Lead
- GCO
- Marketing services
- Business Analytics & Insights (BAI)
- SBD lead
Education and Experience
- Bachelor degree in Medical or Medicine, Master degree and MBA preferred
- Proficient oral and written English
- 7 or above years marketing experience with above 18 months Marketing Manager experience
Technical Skills Requirements
- Demonstrates business acumen
- Acts decisively
- Seizes accountability
- Holds people accountable
- Grows-others
- Leads change
- Self-awareness
- Commits to “One Pfizer”
- Marketing , Customer and Competitor Insight
- Marketing Execution
- Strategic and Operational Business/Marketing Planning
- Data analysis, interpretation and communications
- Performance and Program Metrics
- Exceptional interpersonal skills
- Exceptional collaboration/negotiation (w/Customer Marketing roles in country, FF, CTALs, BU Leads/CM)
- Exceptional prioritization –among/across brands, resource-constrained context;
- Vendor management
- Proficiency in the local language as well as English proficiency