Description
As our Demand Generation Manager, you will serve as a strategic marketer driving our Enterprise go-to-market (GTM) initiatives to generate a high-converting pipeline for Benevity's global business.
In this role, you will take ownership of a dedicated portfolio, designing and executing full-funnel demand generation strategies that elevate brand engagement and support revenue goals. Partnering closely with cross-functional teams, you will combine data-driven insights with creative execution to deliver exceptional client experiences while expanding our impact.
Responsibilities:
- Develop and execute full-funnel demand generation strategies across webinars, email campaigns, and paid channels
- Align enterprise marketing initiatives with company-wide goals to maximize pipeline growth and revenue
- Partner with Product Marketing to translate positioning and target market insights into actionable campaigns
- Lead multi-channel campaigns that deliver engaging, outcome-focused experiences for prospective clients
- Collaborate with channel partners to identify and execute the most effective media mix for target audiences
- Own lead volume and pipeline targets, ensuring high-quality conversions that translate directly to business growth
- Foster strong interdepartmental relationships to ensure consistent messaging and seamless campaign execution
- Evaluate campaign performance using key analytics to continually optimize marketing programs
- Share data-driven insights and strategic recommendations with leadership to enhance overall results
Requirements:
- 3+ years of experience in demand generation or related marketing roles within B2B software or Enterprise SaaS
- Demonstrated success in designing and managing full-funnel enterprise marketing campaigns that drive pipeline growth
- Hands-on proficiency with key CRM and marketing automation platforms, specifically Salesforce and HubSpot
- Familiarity or experience with modern growth and outreach tools such as LinkedIn Campaign Manager and Clay
- Collaborative leadership approach with a proven ability to align cross-functional teams toward shared goals
- Strong analytical mind with a track record of translating marketing metrics into actionable campaign improvements
- Inclusive, clear communication style for sharing insights and influencing partners without direct authority
- Self-starter mindset paired with strong organizational skills to balance high-priority deliverables effectively