Description
Adyen is looking for a data-driven, proactive, and collaborative Demand Generation Manager to join their team in Stockholm.
The Demand Generation role is focused on driving measurable impact for Adyen's new customer acquisition efforts.
Responsibilities:
- Plan, execute, and optimize targeted Account-Based Marketing (ABM) campaigns across owned channels, paid media, and events.
- Leverage external trade shows and Adyen-owned events as core demand generation vehicles.
- Partner with SDRs and Sales to identify high-priority target accounts and build highly segmented lists.
- Map, plan, and create compelling messages and creative tailored to prioritized accounts and specific event touch-points.
- Collaborate with the Digital Marketing Manager to create effective media strategies.
- Build and run regional email programs, direct marketing efforts, and optimized landing pages.
- Work closely with the Global Acquisition Marketing team to implement and scale localized strategies.
- Leverage analytics tools to measure and determine campaign effectiveness.
Requirements:
- 3+ years of experience in a B2B demand generation or integrated marketing role.
- 5+ years of experience in marketing or similar.
- Proficiency with ABM and marketing automation tools; knowledge of Marketo is a strong plus.
- Analytical mindset with experience using data to optimize campaigns.
- Native spoken and written Swedish is required.
- Fluent spoken and written English is required.
Benefits:
- Opportunities for career growth and development.
- Collaborative and dynamic work environment.
- Office-first company with in-person collaboration.
Adyen encourages applications from diverse candidates and welcomes individuals to be their true selves.