Description
Adyen is a financial technology platform that provides payments, data, and financial products in a single solution for large customers such as Meta, Uber, H&M, and Microsoft.
We are seeking a strategic and results-driven Head of Demand Generation to lead and scale our North America demand gen efforts. This is a critical leadership role responsible for driving significant year-over-year growth in qualified pipeline and shaping how we go to market across priority verticals and enterprise accounts.
Responsibilities:
- Scale our pipeline engine: Build a demand gen engine that consistently creates qualified pipeline and can scale to support ambitious growth targets.
- Shape our GTM strategy: Partner with Marketing, Sales, BDR, and Partnerships leaders to translate business priorities into integrated, verticalized GTM plans.
- Accelerate enterprise ABM: Evolve our ABM strategy and capabilities to create and accelerate demand across accounts, verticals, and buying groups.
- Measure and optimize: Use data, market insights, and campaign performance to identify new avenues for growth, determine where to invest or scale back, and develop new demand generation motions where needed.
- Lead and develop the team: Build and develop a high-performing team, strengthening its operating model, strategic capabilities, and talent.
- Establish the operating model: Collaborate with events and integrated marketers to establish clear planning, measurement, forecasting, and accountability across verticals and programs.
- Scale marketing excellence: Synthesize and share campaign learnings, frameworks, and best practices to continuously raise the bar for demand generation within the region and globally.
Requirements:
- Proven Experience: 12+ years of B2B marketing experience with a focus on enterprise demand, including at least 4 years of team leadership.
- Builder and scaler: You know how to take an existing foundation, identify what is working, and build the systems, capabilities, and team required to scale it.
- Enterprise expert: You understand how to create demand within complex enterprise accounts and orchestrate Marketing, Sales, BDRs, and Partnerships around high-value opportunities.
- Vertical fluency: You know how to build deep domain knowledge, uncover unique buyer pain points, and translate those insights into effective campaign strategies.
- Data-driven mindset: High data literacy with hands-on experience using marketing analytics and tools to track full-funnel performance and optimize ROI.
- Talent Builder: You have a track record of leading demand gen teams and know how to create clarity, accountability, and evolve an organization as the business grows.
Other details:
- Must be available to travel domestically and internationally up to 20%
- The annual base salary range for this role is $235,000-$310,000