Description
The Trade Events Manager, On-Premise, executes against Red Bull's Trade Events strategy for premium presence at On-Premise trade shows and events. They manage the annual schedule and execution timelines, build the necessary tools, and find new ways and places to make a differentiated trade impression for the Brand where it matters.
Responsibilities:
Areas that play to your strengths
COMMUNICATION AND COLLABORATION
- Follow strategy set by Trade Event Sr. Manager for selection and execution of trade events.
- Collaborate with On-Premise Commercial & Non-Commercial Key Accounts, Trade Marketing, and organizers to define the strategy and event requirements.
- Communicate with all departments and stakeholders of changes to timeline and scope.
- Remove communication barriers and connect the dots to keep the projects moving.
- Join appropriate trade events groups, networks, and communities.
- Connect Red Bull assets to industry partners in ways that build credibility and leverage Brand awareness.
PLANNING
- Research and present concepts and ideas to key stakeholders internal and external.
- Prepare, present, and manage budgets and negotiate contracts.
- Plan the layout and liaise with vendors to determine their booth requirements.
- Maintain trade show and event checklists and work with all departments to meet deadlines from pre-production to post-production.
- Coordinate logistical requirements such as asset/infrastructure delivery and hiring of vendors.
- Monitor market and competitive trends to develop proposals and decision points on best spending of annual trade show budget.
- Work cross-functionally with the brand team to ensure shows are within global and local brand standards.
- Research industry best practices, current trends, competitors, and make recommendations for new opportunities.
EXECUTION
- Deliver premium trade show execution at the industry's most important on-premise trade events.
- Manage execution of larger channel-specific trade shows in On/Foodservice channels.
- Support and advise National Account teams and On-Premise Trade Marketing staff in the execution of customer trade events.
Requirements:
- 4+ Years of experience with tradeshows, events, and hospitality event management
- Experience with and knowledge of the On-Premise consumer package goods industry
- Production and project management experience
- Supplier and vendor negotiation and management experience
- Strong planning, prioritization, and project management competencies
- Ability to multi-task and work in a fast-paced environment
- Strong interpersonal skills
- Conscientious, strong attention to detail, self-starting
- Exceptional communication skills
- Creative mind, experience working with Agencies or Production suppliers preferred
- Strong conceptual thinking and design critiquing skills
- Proficient in Microsoft Excel and PowerPoint
- Flexibility and ability to adjust on the fly to changes in deadlines
- Experience with budget tracking and expense reconciliation
Benefits:
- Comprehensive Medical, Dental and Vision Plans
- 401k Match
- Family Leave
- PTO & Paid Holiday Schedule
- Pet, Legal, and Life Insurance
- Tuition Reimbursement