Poland Sales Executive

Cricut is seeking a commercially driven, hands-on Sales & Marketing Manager to accelerate growth across Eastern Europe from Poland.

You will combine sharp local market insight with strong e-commerce, marketplace and campaign execution. You will translate Cricut's commercial and marketing priorities into results across your assigned Eastern European markets.

Key Responsibilities:

• Turn Cricut's regional strategy into focused local sales and marketing plans for Eastern Europe.
• Lead distributors and directly managed retail accounts to deliver excellent execution and agreed sales targets.
• Own omni-commerce and marketplace performance across retail and digital partners, from sales and traffic to conversion, tracking and optimisation.
• Track commercial KPIs - revenue, sell-through, conversion, campaign performance, availability and visibility - and turn insight into action.
• Optimise marketplace presence across listings, content, promotions, pricing, search visibility and retail media.
• Build local campaign plans and promotion calendars that align regional priorities, retail moments and market needs.
• Deliver global and regional marketing campaigns effectively in local markets.
• Localise campaign plans, messaging, assets and activation calendars for local consumers, retail environments and languages.
• Plan and deliver sales promotions with distributors, managed retailers, e-commerce and marketplace partners.
• Measure promotion performance - uplift, sell-through, ROI and learnings - and apply it to the next activation.
• Coordinate campaign roll-outs with retail, e-commerce, marketplace and media partners for on-time, on-brand delivery.
• Spot local growth opportunities through market trends, consumer insight and competitive activity.
• Build trusted partnerships with distributors, retailers, marketplace partners and internal teams.
• Help grow Cricut's local social presence and crafting community with partners, creators and communities where relevant.
• Deliver clear performance reports, forecasts and business updates to management.

QUALIFICATIONS:

• 5+ years of experience in consumer electronics, managing distributors and/or directly managed retail accounts.
• Proven e-commerce and marketplace experience, with ownership of sales and digital performance, tracking, conversion optimisation and reporting.
• Proven channel-marketing and campaign-management experience, including the operational steering, localisation and execution of existing campaigns and assets across markets.
• Experience creating, delivering and evaluating sales-promotion plans.
• A strong commercial instinct and the ability to turn data into practical sales and marketing action.
• Experience working with retailers, distributors, online partners or marketplaces in Eastern Europe.
• Strong analytical skills and confidence working with sales, performance and campaign data.
• Excellent project-management skills and the ability to manage competing priorities in a remote, cross-functional environment.
• Professional fluency in English and Polish.
• Czech language skills are a strong advantage.