Description
We are seeking a Digital Innovation Project Lead to support LC products from planning and execution to management, ensuring timely, high-quality delivery and launch excellence.
As an AI topic champion across franchises, you will serve as a lead for must-win ORBU brands in running lean, forward-looking AI pilots.
Key Responsibilities:
- Focus on LC & BU-level AI initiatives, aligning with the company's digital strategy to ensure Go-to-market transformation and digitalization.
- Drive impact-driven, meaningful changes in Ways-of-working for the field by embedding AI use cases.
- Support the development of the BU strategy to transform the go-to-market model through digitalization.
- Understand and apply principles, practices, and ethics involved in developing effective digital programs across functions in BU.
- Identify opportunities for synergies across business teams to gain maximum value from collective digital investment.
- Help build a digital capability platform to enable the field to increase effectiveness.
- Implement plans with cross-functional teams and partner with functions within and outside of BU.
- Apply marketplace and competitive profiles, product profiles, market research, and detailed analyses to develop innovative multichannel marketing programs.
- Develop digital operation plans and key initiated projects to support brand digital strategy.
- Manage digital database collection, analysis, and management.
- Conduct digital internal training and knowledge sharing.
Requirements:
- 3+ years of experience in digital marketing management in the pharma or related industry.
- Sense of urgency, excellence of execution, and savviness of AI.
- Internet business industry experience is preferred.
- Ability to communicate effectively in English and Chinese (Mandarin).
- Strong interpersonal, influence, and communication skills.
- Experience working with agencies/vendors.
- A working understanding of marketing and campaign management solutions offerings.