Description
Join GSK as a Marketing Manager in Taiwan and play a key role in driving growth and improving health outcomes.
You will collaborate closely with cross-functional teams including medical, sales, regulatory, supply, and regional colleagues.
Responsibilities
- Develop and execute local product and portfolio marketing plans aligned with regional strategies and market needs.
- Translate customer and market insights into clear customer journeys and effective channel plans.
- Plan and manage multichannel campaigns, events, and promotional programs with a focus on strong execution.
- Collaborate with cross-functional teams to ensure launch readiness, supply alignment, and compliant delivery.
- Monitor campaign performance and market trends, recommending timely adjustments.
- Support local adaptation and provide clear feedback to regional and global teams to create relevant marketing materials.
Requirements
- Bachelor’s degree in life sciences, marketing, business, or a related field.
- At least 3 years of experience in product marketing or brand management within pharmaceuticals or healthcare.
- Practical experience in multichannel marketing and campaign execution.
- Strong stakeholder management skills and experience working effectively in cross-functional teams.
- Good analytical skills with the ability to use data to make informed decisions.
- Fluent in Mandarin and proficient in English with clear written and verbal communication skills.
Preferred Qualifications
- Experience launching new products or managing lifecycle marketing strategies.
- Understanding of Taiwan’s market dynamics, reimbursement processes, and regulatory environment.
- Experience working with regional or above-country teams.
- Background in vaccines, specialty, or general medicines.
- Project management experience and familiarity with budget management.
- Advanced degree such as an MBA or relevant postgraduate qualification.