Description
You will be joining the Cisco Security organization, focusing on the Duo product. This team operates at the heart of a high-growth, software-led business model.
Your Impact:
- Own the end-to-end strategy for high-volume B2B demand generation for Duo, focusing on SMB and lower-mid-market audiences.
- Build and optimize the full funnel, managing the transition from acquisition through to sales-accepted opportunities and bookings.
- Partner closely with Sales and SDR leaders to refine lead routing, follow-up speed, and conversion quality, directly impacting acquisition economics.
- Set digital marketing strategy across the broader Cisco Security portfolio, ensuring that audiences, channels, and investments are aligned with core business priorities.
- Coordinate with internal stakeholders,including Product Marketing and Content,to execute relevant, integrated programs across the customer journey.
- Partner on digital ABM programs, utilizing account and buying-group insights to enhance targeting and measurement.
- Manage budgets and agency partners, directing investment toward initiatives that deliver efficient, measurable results.
- Lead and coach a hands-on team, setting clear priorities while maintaining a focus on performance, experimentation, and execution.
- Apply practical AI to marketing workflows and measure the resulting improvements in effectiveness, efficiency, and business outcomes.
- Communicate results, performance insights, and strategic recommendations to cross-functional partners and senior leadership.
Minimum Qualifications:
- 12+ years of experience owning high-volume B2B SaaS demand generation for SMB or lower-mid-market customers, using scalable digital acquisition and lifecycle programs.
- 5+ year track record of measurable marketing-generated pipeline or bookings, with clear personal accountability across the funnel.
- 5+ years of direct people-management experience leading at least 3–5 marketers, with a hands-on player-coach approach.
- 5+ years of experience partnering with Sales and SDR/inside-sales teams to improve lead quality, follow-up, conversion, and results.
Preferred Qualifications:
- Experience setting digital strategy across a multi-product portfolio and allocating significant budgets across channels and agencies.
- Experience coordinating digital ABM or account-based programs with sales and account teams.
- Strong commercial and analytical judgment, including ROI-based decisions, experimentation, and practical use of AI in marketing work.
- Experience in B2B SaaS, cybersecurity, or enterprise technology; security experience is helpful, but not required.
- Demonstrable examples of AI-enabled marketing workflows that improved effectiveness, efficiency, or business outcomes.
Benefits:
- Medical, dental and vision insurance
- 401(k) plan with a Cisco matching contribution
- Paid parental leave
- Short and long-term disability coverage
- Basic life insurance
- Paid time away (vacation, holidays, sick time)
- Optional 10 paid days per full calendar year to volunteer