Description
We are seeking a Portfolio Marketing Manager to own a portfolio or big strategic brand strategy to maximize the franchise's business and achieve earnings and revenue objectives in China.
Job Summary The successful candidate will define and drive the portfolio or big strategic brand strategy, drive growth and lifecycle management, forecast revenue and Opex, and ensure the realization of revenue and profitability targets.
Responsibilities
Portfolio Management
- Develop big strategic brand or portfolio strategies to optimize the business, including plans and lifecycle management.
- Lead portfolio or big strategic brand growth initiatives, including executing strategies, managing compliance review, and leading campaign development.
- Interface with cross-functional teams, including Field Force, medical, legal, and regulatory.
- Prepare reports for global and country-level internal communication.
Organization Effectiveness and People Development
- Assist the Marketing Lead in building marketing capabilities of the product management team.
- Develop effective team structures to support business growth.
- Establish competency requirements for marketing positions and performance standards for major market programs.
Resource Management
- Lead team in portfolio or big strategic brand budget planning and control.
- Input to allocate and manage portfolio budget, sales targets, and P&L.
Requirements
- Bachelor's degree in Medical or Medicine; Master's degree and MBA preferred.
- Proficient in oral and written English.
- 5-8 years of marketing experience, with at least 18 months of SBM experience.
Technical Skills
- Demonstrated business acumen.
- Decisive decision-making.
- Accountability.
- Leadership.
- Self-awareness.
- Exceptional interpersonal skills.
- Proficiency in local language and English.