Description
Thomson Reuters Tax, Audit and Accounting (TAAP) segment is seeking an experienced Director of Content Marketing to build and lead a comprehensive content strategy that drives demand generation across the entire buyer journey,from awareness through advocacy.
You will develop the strategic vision and editorial framework that enables TAAP to reach prospects at each stage of decision-making, engage customers, and drive measurable business outcomes. By establishing a content function rooted in data and powered by a high-performing team, you will create the foundation for sustained growth, deeper customer relationships, and increased revenue impact.
Key Responsibilities
- Own the strategic content roadmap,build the annual content strategy aligned with demand generation goals, covering all stages of the buyer journey (awareness, education, consideration, purchase, adoption, renewal, advocacy).
- Drive measurement and optimization,establish content KPIs across the full funnel (engagement, lead generation, pipeline influence, revenue attribution).
- Align the channel strategy,work with the segment strategy leads in TAAP to determine the optimal mix of channels to reach your audience.
- Align content with ABM and sales priorities,integrate content strategy with account-based marketing efforts and segment-specific initiatives.
- Lead and develop a small, high-performing team,manage 2-3 content managers and producers.
- Build cross-functional alignment,partner with Demand Generation, Product Marketing, Sales Enablement, and Product leaders to ensure content supports strategic priorities.
Required Qualifications
- 5+ years of progressive experience in content marketing at the director or senior manager level, with 2+ years managing content teams.
- Proven track record building content strategy and translating it into an executable, measurable editorial roadmap.
- Analytical mindset with hands-on experience in measurement frameworks, content performance analysis, and optimization.
- Excellent writer and editor who can produce clear, compelling, brand-aligned content across formats.
- Experience in B2B, professional services, or financial services (tax, accounting, audit, legal).
Benefits
- Hybrid Work Model: flexible hybrid working environment
- Flexibility & Work-Life Balance: Flex My Way programme
- Career Development and Growth: Grow My Way programming and skills-first approach
- Industry Competitive Benefits: comprehensive benefit plans
- Culture: award-winning reputation for inclusion and belonging, flexibility, work-life balance
- Social Impact: Social Impact Institute, paid volunteer days off
- Making a Real-World Impact: helping customers pursue justice, truth, and transparency
Salary
The base compensation range for this role is $137,200 USD - $254,800 USD.