Description
At Scale, we develop reliable AI systems for the world’s most important decisions.
The Product Marketing Lead, Enterprise role focuses on developing and optimizing vertical-specific messaging and content for Scale’s applications business.
Responsibilities:
- Own go-to-market and marketing for financial services and lead the launch of new verticals for Scale’s applications business
- Develop clear, compelling positioning and messaging for key personas in each vertical
- Partner with sales leaders to build and maintain sales plays, battlecards, and enablement
- Create marketing assets that communicate our value to vertical leaders and support our sales team’s pursuits
- Design and run integrated campaigns and account-based programs
- Work with field marketing and events teams to build vertical event strategies
- Build the repeatable playbook for taking a new vertical to market
- Measure what is working across verticals and accounts, and report on pipeline and program impact
Requirements:
- 6+ years of product marketing, industry marketing, or segment marketing experience in B2B enterprise environments
- Experience in financial services or another regulated industry
- Track record of building sales plays, deal support, and enablement alongside sales leaders
- Experience launching or scaling a new vertical or segment
- Understanding of AI/ML technology and/or an intuition for how to build content for executive buyers, IT, and business users
- Excellent written and verbal communication, storytelling, and analytical skills
Nice to haves:
- Experience marketing AI, data, or developer platform products to enterprise buyers
- Experience launching a new vertical at a platform company
- Experience working with analyst relations teams
- Experience with customer marketing
Benefits:
- Comprehensive health, dental and vision coverage
- Retirement benefits
- Learning and development stipend
- Generous PTO
- Commuter stipend