Description
We're seeking a Senior Director, GTM Product Marketing to join our team at Braze. As a leader in customer engagement platforms, we help brands build engaging relationships with their customers. This role is about turning product messaging and positioning into a field narrative that wins. You'll lead a small, agile team of GTM PMMs and stay hands-on in the work yourself.
Responsibilities
- Develop a compelling field narrative that resonates with different personas, segments, and stages of the funnel
- Create and maintain the system for making our products legible to the GTM organization
- Own the go-to-market strategy with technology and services delivery partners
- Lead and develop a team of GTM PMMs
- Collaborate with field leadership to understand deal needs and translate product value into actionable language
- Simplify complex technology for buyers and coach the field to do the same
- Use AI judiciously to accelerate work and prioritize tasks effectively
- Spend time with customers to inform messaging and roadmap conversations
How Success Is Measured Success in this role is measured against pipeline, product adoption, pipeline progression, and overall program impact.
Requirements
- 10+ years of experience in Product Marketing, GTM/field marketing, or a closely related function
- Proven track record of building field-facing narratives and enablement that influenced pipeline, deal velocity, or win rates
- Deep experience in B2B SaaS, ideally in martech, with strong command of the competitive and AI landscape
- Exceptional writing and presentation skills
- Ability to operate across functions and bring order to ambiguity
What We Offer
- Competitive compensation ($158,000 - $236,000/year)
- Comprehensive Total Rewards package, including equity grants
- Flexible paid time off
- Comprehensive benefit plans
- Family services, including fertility benefits and equal paid parental leave
- Professional development opportunities
- Curated in-office employee experience
- Opportunities to give back to the community