Description
We are seeking a Trade Marketing Specialist to join our team in Bogotá, Colombia.
As a Trade Marketing Specialist, you will be responsible for supporting the execution of trade marketing strategies, developing and implementing business insights, aligning sales and marketing activities, and managing budgets.
Responsibilities
- Support the execution of trade marketing strategies, utilizing trade and marketing experience to recommend best trade-led activities
- Lead and support the execution of trade marketing initiatives, brand activations, and product launches
- Manage trade marketing budgets, track investment, and evaluate ROI
- Identify, develop, and implement necessary processes to enhance sales business performance
- Analyze sales and sell-out performance by customer, channel, and distribution point
- Align trade marketing execution with commercial priorities and sell-out objectives
- Ensure global POS toolkit is used effectively
- Execute and align Category Management projects with top customers
Requirements
- University degree in Business, Marketing, or a related field
- 4+ years of relevant experience in Trade Marketing, Marketing, or Commercial roles, preferably within the FMCG industry
- Experience leading brand activations and product launches
- Experience coordinating BTL agencies, production suppliers, and point-of-sale execution
- Experience managing budgets and tracking ROI of trade marketing activities
- Strong understanding of sales and distribution, shopper and consumer behavior, category management, and business insights within an FMCG environment
- Strong analytical and commercial acumen
- Advanced English, both written and spoken
- Strong knowledge of Excel and PowerPoint