Description
Toast is seeking a Senior Manager, Product Marketing to translate product capabilities, customer insights, and market opportunities into differentiated positioning, compelling messaging, and effective go-to-market programs.
This is a hands-on role responsible for developing core product marketing deliverables and driving execution across product launches, competitive strategy, sales enablement, and broader marketing initiatives.
The ideal candidate is a strategic, detail-oriented, and execution-focused product marketer who can move seamlessly from shaping positioning and messaging to building launch plans, developing content, and equipping customer-facing teams.
Responsibilities:
- Own Product Positioning & Messaging: Develop and refine product positioning, messaging, value propositions, and customer narratives across products, audiences, and market segments.
- Drive Customer & Market Insights: Research customer needs, buyer personas, market trends, and competitive positioning to identify opportunities and inform product marketing strategy.
- Execute Product Launches & Go-to-Market Programs: Develop and execute go-to-market plans for product launches, feature releases, and strategic growth initiatives.
- Drive Competitive Strategy & Sales Enablement: Develop competitive positioning, competitor insights, battlecards, talk tracks, objection handling, and other resources that help Sales and customer-facing teams.
- Develop Content & Cross-Functional Marketing Assets: Develop product marketing content and collateral that bring positioning to life across launches, demand generation campaigns, sales motions, and broader marketing initiatives.
Requirements:
- 10+ years of experience in Product Marketing, GTM Marketing, or a related B2B marketing discipline, with a track record of delivering successful product marketing programs.
- Proven experience developing positioning, messaging, value propositions, and go-to-market plans that support product launches, customer adoption, and business growth.
- Strong understanding of customer segmentation, buyer needs, market research, competitive intelligence, and B2B buying journeys.
- Excellent writing, storytelling, analytical, and project management skills, with the ability to translate complex concepts into compelling customer-centric narratives and drive multiple projects from planning through execution.
Benefits:
- Competitive compensation and benefits programs
- Base salary range: $123,000-$197,000 USD
- Cash compensation (overtime, bonus/commissions if eligible)
- Equity
- Benefits package that supports a healthy lifestyle with flexibility to meet changing needs