Description
GitLab is seeking a Senior Website Manager for its about.gitlab.com site. The successful candidate will be responsible for building a performance-based strategy for the site, aligning partners, and overseeing its execution.
The Senior Website Manager will:
- Develop a performance-based strategy and quarterly roadmap for about.gitlab.com, aligned with pipeline and self-serve trial goals
- Set the experimentation roadmap based on business goals and manage the optimization program with User Experience (UX) Design
- Own launch page production for major product launches and events with UX Design, Product Marketing, Content, and Marketing Engineering
- Set direction for information architecture and content governance
- Represent content contributors on the content management system (CMS) roadmap and integrate AI into their workflows
- Build a two-way partnership with localization content managers
- Define the site's success metrics and report progress to Marketing leadership
The ideal candidate will have:
- Experience owning strategy for a high-traffic B2B SaaS website
- A track record of setting an experimentation roadmap and delivering measurable conversion or pipeline lift
- Experience running website launches across design, content, product marketing, and engineering teams
- Skill at turning analytics, research, and A/B test results into clear priorities
- The ability to lead through influence
- Technical fluency with modern websites and content management systems
- Curiosity about AI and experience using it to improve content or web workflows
GitLab offers various benefits, including flexible paid time off, equity compensation, and a growth and development fund.
The base salary range for this role is $104,800-$176,400 USD.