Description
RBC Enterprise Social Media is seeking an experienced Senior Manager, Social Content & Communities to lead the social media presence of RBC Direct Investing. The successful candidate will own organic social content and community building end-to-end for this portfolio, shaping how RBC brings its value proposition to life.
Responsibilities:
- Own the organic social strategy across all key channels, including LinkedIn, Meta, TikTok, X, Reddit, and emerging platforms
- Translate complex financial and investment concepts into accessible, platform-first content
- Manage digital communities within strict regulatory and compliance frameworks
- Develop, plan, and execute direct investing content across platforms in close partnership with the creative team and agency partners
- Oversee day-to-day engagement, comment moderation, and active community building across Reddit and other applicable social channels
- Build strong, trusted relationships with internal stakeholders, media agencies, and platform partners
- Partner with the customer contact centre, business operations, and service teams to route and resolve client and community inquiries and platform feedback originating on social media
- Ensure all copy, creative assets, disclosures, and community responses strictly adhere to financial industry regulations, brand guidelines, and risk standards
- Define KPIs and track channel metrics, including reach, engagement, conversion, and share of voice
- Deliver recurring ROI reports to leadership and partner teams that turn data into clear recommendations
Requirements:
- University bachelor's degree
- 7+ years of experience in content strategy and execution, with proven success managing large-scale budgets, multiple business partners, and agencies
- 3+ years of direct supervisory experience mentoring and managing reports
- Knowledge of Facebook Ads Manager, TikTok Ads, Reddit, Snapchat, Pinterest, LinkedIn Ads, and third-party planning and analytics tools
- Polished presentation skills
What's in it for you?
- Comprehensive Total Rewards Program, including bonuses and flexible benefits
- Competitive compensation, commissions, and stock where applicable
- Leaders who support your development through coaching and managing opportunities
- World-class training program in financial services
- Flexible work/life balance options
- Opportunities to take on progressively greater accountabilities
- Opportunities to build close relationships with stakeholders and business partners