Description
We are seeking a highly experienced Head of Marketing to lead the marketing strategy for AlphaTauri, a premium fashion and sports apparel brand. You will be responsible for developing and executing marketing strategies that integrate creativity, partnerships, consumer insights, and business growth initiatives.
Key responsibilities include:
- Developing tailored product value propositions and benefit narratives for various markets
- Crafting impactful materials for internal and consumer audiences
- Managing integrated campaigns, planning and executing events, coordinating impactful POS activations, optimizing digital marketing efforts, and leading PR initiatives
- Providing leadership and guidance to the marketing team, overseeing communication, merchandising, and marketing processes
- Preparing and managing the annual budget, monitoring expenditures, analyzing variances, and implementing corrective actions as necessary
- Overseeing negotiations and the management of strategic partnerships to achieve mutually beneficial outcomes
Requirements:
- At least 5 years of senior-level experience in the fashion/sports apparel industry
- At least 3 years of experience managing teams
- Proven track record in establishing and implementing international marketing strategies for apparel
- Deep knowledge of fashion, sports trends, and lifestyle market dynamics
- Experience in selecting, developing, and maintaining relationships with external vendors, press, bloggers, athletes, celebrities, agencies, and sports clubs
- Strong project management, leadership, and presentation skills with a problem-solving mindset
- Collaborative attitude and proficiency in Microsoft Office, especially PowerPoint
We offer a competitive salary package based on market-oriented salaries, significantly above the minimum salary of €2,509 gross per month. As an employer, we value diversity and support people in developing their potential and strengths.