Description
We're building a world of health around every individual , shaping a more connected, convenient and compassionate health experience.
CVS Media Exchange (CMX) is dedicated to driving measurable outcomes for suppliers, merchants, stores, brand advertisers, and agencies.
As Manager of Experiential Marketing, you will support the development and execution of CMX experiential programs that bring brands to life through immersive, consumer-centered experiences in and around CVS locations and across relevant cultural, seasonal, and health-focused moments.
Responsibilities include:
- Lead end-to-end execution of experiential programs, including intake, scoping, project plans, budgets, agency coordination, approvals, onsite delivery, and post-event reporting.
- Partner with Sales and senior experiential leadership to assess opportunities, shape integrated experiential and media solutions that connect physical, in-store, and omnichannel touchpoints, support advertiser pitches, and help convert qualified pipeline into incremental brand investment.
- Coordinate cross-functional partners and external agencies to ensure programs meet scope, timing, budget, quality, operational, legal, compliance, and brand standards.
- Build scalable, market-ready experiential offerings through packages, pricing and margin guardrails, playbooks, intake processes, clear roles, and repeatable workflows that enable Sales to bring solutions to market efficiently.
- Track portfolio financials, program profitability, operational performance, risks, and KPIs; provide leadership-ready reporting and translate results into case studies and optimization recommendations that increase advertiser value, repeat investment, and commercial impact.
Location: This role is hybrid and commutable to one of the following Corporate Hubs, working in the office 2 days a week (Tuesday and Wednesday):
- Wellesley, MA
- Woonsocket, RI
- New York, NY – Soho office
- Chicago, IL
Required Qualifications:
- 5 years of experience in experiential marketing, integrated marketing, retail marketing, shopper marketing, event marketing, media, or a related field.
- Demonstrated experience leading complex experiential or integrated marketing programs from concept and scoping through execution, measurement, and post-program reporting.
- Demonstrated experience coordinating cross-functional stakeholders and directing agencies, vendors, production partners, or client-facing teams to deliver against defined scope, timing, and quality expectations.
- Experience managing program budgets, financial trade-offs, timelines, scopes of work, dependencies, and execution risks.
- Strong written, verbal, presentation, and problem-solving skills, with the ability to translate strategy into action, communicate with senior stakeholders, manage competing priorities, and exercise sound judgment in a fast-paced environment.
Preferred Qualifications:
- Experience within a retail media network, retailer, CPG company, agency, or healthcare organization, with an understanding of advertiser objectives and the retail media landscape.
- Experience developing integrated programs that connect physical experiences with in-store, digital, social, or offsite media to drive awareness, engagement, trial, and conversion.
- Experience supporting commercial growth through advertiser pitches, scalable go-to-market offerings, pricing or margin guardrails, pipeline conversion, or repeat investment.
- Familiarity with experiential measurement methodologies and performance indicators such as attendance, engagement, dwell time, impressions, sales lift, brand lift, and return on ad spend.
- Experience navigating legal, compliance, store operations, field execution, or other requirements within a complex or regulated environment.
Education: Bachelor’s degree in Marketing, Business, Communications, Advertising, or a related field, or equivalent (HS Diploma and 4 years of experience) required.
Anticipated Weekly Hours: 40
Time Type: Full time
Pay Range: $66,330.00 - $159,120.00
Benefits: This full-time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well-being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.