Description
We are looking for an Assistant Marketing Manager, B2B to join our team at Grab. As an Assistant Marketing Manager, B2B, you will help build and run regional marketing programmes that generate demand for Grab For Business across Southeast Asia.
You will build demand among small to medium size businesses, across the full funnel from awareness and acquisition through to conversion and activation. Your success will be measured by brand awareness, marketing-attributed pipeline, and conversion in the programmes you run.
Responsibilities:
- Run regional campaigns: Execute integrated demand generation campaigns across digital and offline channels.
- Explore new growth routes: Test new ways to reach business customers beyond existing channels.
- Build the toolkits for use in-country: Develop campaign strategies, messaging frameworks, and modular assets to deploy across six markets.
- Support go-to-market and produce content: Contribute to go-to-market for new product launches and customer segments, and manage production of customer-facing content.
- Measure and report on performance: Build and maintain campaign reporting, work directly in numbers to show what each channel and market delivered.
- Coordinate across teams and vendors: Work with PR, content, paid media, product marketing, events, and analytics.
Qualifications:
- 5+ years of relevant experience in B2B marketing, including hands-on campaign delivery and demand generation.
- Comfortable working directly in numbers and building analysis to support recommendations.
- Good with content, able to write and shape B2B narratives and assets.
- Experience engaging with AI tools and latest technologies.
- Fluent in English, and comfortable working with colleagues across Southeast Asian markets.
Benefits:
- Term Life Insurance and comprehensive Medical Insurance.
- GrabFlex to create a benefits package that suits your needs and aspirations.
- Parental and Birthday leave, and Love-all-Serve-all (LASA) volunteering leave.
- Confidential Grabber Assistance Programme.
- FlexWork arrangements such as differentiated hours.