Description
Visa China Marketing builds culturally relevant consumer experiences that strengthen brand preference, engagement and business growth. The team connects Visa’s global brand and sponsorship platforms with local consumer culture, client priorities and market opportunities across sports, music, gaming, fashion, entertainment, travel and lifestyle.
This role sits within Consumer Marketing, Sponsorships & Partnerships and works closely with Client Marketing, Product, Sales, Legal, Finance, Sourcing, Risk, and Asia Pacific and Global Sponsorship teams. It helps turn sponsorship rights, strategic partnerships and brand assets into differentiated consumer benefits, client solutions and high-quality market execution.
Responsibilities:
- Support the development and execution of Visa China’s sponsorship and partnership strategy across priority passion pillars, continuously identifying and evaluating opportunities relevant to the China market.
- Identify local and international partnership opportunities based on Chinese consumer trends, cultural relevance, Visa’s brand strategy and business priorities.
- Evaluate opportunities through a balanced lens of brand impact, consumer relevance, client value and business/payment growth, contributing to business cases, activation plans and measurement frameworks.
- Manage day-to-day relationships with rights holders, talent, commerce platforms, merchants, brands, agencies and ecosystem partners, including opportunity development, rights scoping, negotiation support, due diligence, contracting coordination and activation.
- Translate sponsorship rights into differentiated and culturally relevant consumer experiences and Visa cardholder benefits, including privileges, pre-sale access, ticketing, hospitality, exclusive experiences, content and on-site activations.
- Connect consumer marketing and sponsorship assets with client priorities, supporting issuers, fintechs, merchants and strategic partners in developing differentiated propositions and scalable co-marketing opportunities.
- Manage assigned projects and workstreams with clear objectives, timelines, responsibilities, budgets and deliverables, while coordinating effectively across internal control functions and external partners.
- Support budget planning, forecasting, accruals, purchase orders, receiving, rights tracking, governance, KPI development, performance measurement and post-program reviews.
- Prepare clear business cases, project updates, presentations, performance reports and recommendations for China, Asia Pacific and Global stakeholders.
Requirements:
- 10+ years of progressive marketing experience, including substantial hands-on experience in sponsorships, strategic partnerships, experiential marketing, entertainment marketing or other passion-led consumer platforms.
- Proven experience managing sponsorships or partnerships across the full lifecycle, from opportunity identification and evaluation through rights scoping, negotiation, activation and measurement.
- Experience working with rights holders, IP owners, entertainment or sports properties, commerce platforms, agencies and ecosystem partners.
- Strong understanding of Chinese consumers, culture, commerce and emerging passion trends, with the ability to assess opportunities based on both cultural relevance and business potential.
- Proven ability to manage complex, cross-functional projects independently across Marketing, Client Marketing, Sales, Product, Legal, Finance, Sourcing, Risk, agencies and external partners.
- Strong project and financial discipline, including budget management, agency and vendor management, rights and deliverables tracking, governance and performance measurement.
- Excellent communication, presentation and influencing skills in both English and Mandarin Chinese, with the ability to develop clear business cases and engage China, Asia Pacific and Global stakeholders.
- Bachelor’s degree required.
- A proactive, collaborative and accountable working style, with the ability to navigate ambiguity, balance strategic thinking with hands-on execution and maintain momentum across competing priorities.