Description
Salesforce is looking for a creative, motivated and passionate Director of Product Marketing who can drive vision, messaging and awareness for its IT & HR Service Management solutions. The successful candidate will have demonstrable expertise in all areas of product marketing , product positioning & messaging, strategy and segmentation, customer & competitive intelligence, etc.
Responsibilities:
- Partner with sales & solution engineers to develop content and enablement programs that fuel pipeline and close deals
- Help define differentiated, clear and customer-centric narrative, value props, positioning and messaging
- Translate marketing initiatives into actionable programs and align with digital & field marketing teams to drive demand generation
- Drive the creation and delivery of thought leadership content, webinars, blogs, and case studies to drive the industry message
- Transform and operationalize internal and external marketing communications
- Develop repeatable, scalable processes to better train sales teams, and drive always-on sales plays and programs
- Partner closely with product teams to shape differentiated product investments that drive innovation for customers
- Build the core value proposition and selling points with input from product management, sales leadership, field marketing, and customer insights teams
- Lead product launch plans and develop effective sales training materials
- Confidently deliver presentations to audiences of all sizes
The ideal candidate will have:
- 8+ years of experience in product marketing, industry marketing or corporate marketing
- Experience in IT Service Management, or other applicable IT domains like IT Operations or Asset Management
- Excellent communication skills and the ability to present to executive leaders, cross-functional partners, and customers
- Expertise in creating strong working relationships with cross-functional teams and align with global stakeholders
- Ability to create a range of marketing assets
- Ability to use data and analytics to drive decision-making
- Ability to strategize and craft compelling messaging and positioning for technology products
Preferred skills:
- Experience with Salesforce products and/or other IT Service Management solutions or platforms
- Get-it-Done confidence to pick up and lead new projects even in the face of ambiguity
- A winning attitude that inspires optimism, fun, and the desire to always be learning