Description
As a Product Marketing Lead for Aladdin Studio at BlackRock, you will sit at the center of product, engineering, and go-to-market, acting as the strategic marketing lead embedded within the Studio ecosystem.
The Aladdin Studio platform enables clients to build, integrate, and customize workflows, applications, and data pipelines on top of Aladdin, supporting scalable innovation across data, APIs, analytics, and user experiences.
Your key responsibilities will include:
Product Positioning & Market Strategy
- Own and evolve positioning for how clients build, integrate, and customize solutions using Aladdin Studio
- Translate complex technical capabilities into clear, compelling narratives for technical and business audiences
- Lead market, customer, and competitive insights to inform positioning, target segments, and whitespace opportunities
- Champion a differentiated value proposition that balances innovation with clear, measurable client and business outcomes
Go-to-Market & Adoption
- Lead go-to-market strategy and launches for Aladdin Studio platform, integration, and AI capabilities
- Partner closely with Product to align messaging with roadmap priorities and technical design
- Define adoption strategies, success metrics, and feedback loops tied to usage, engagement, and commercial impact
- Set direction for technical enablement and onboarding strategies that accelerate time-to-value and reduce friction
- Partner with Product, Solutions, and Client teams to clearly articulate ROI and client impact
Thought Leadership & Scale
- Own Aladdin Studio's external presence across flagship events, industry forums, and executive engagements
- Develop thought leadership that positions Studio as a leading extensible, platform, and AI-enabled solution
- Enable sales and client teams with clear narratives and materials that accelerate deals and executive conversations
- Leverage GenAI to scale content creation, insights synthesis, and competitive intelligence, modernizing how product marketing operates
Qualifications:
- 7+ Years of Experience marketing technical platforms or products
- Demonstrated ability to understand and communicate technical architectures, workflows, and AI-enabled capabilities to both technical and non-technical audiences
- Proven ability to operate as a cross-functional leader, influencing product, engineering, and go-to-market stakeholders
- Strong written and verbal communication skills, including technical storytelling and simplification
- Strong analytical, strategic, and problem-solving skills
- Experience working cross-functionally with product, engineering, design, and go-to-market teams
- Bachelor's degree or higher in business, marketing, engineering, or a related field