Description
Join GSK as an Omnichannel Marketing Manager to lead innovative digital and multi-channel marketing efforts in the United States.
You will work closely with cross-functional teams to create meaningful engagement with healthcare professionals.
Responsibilities:
- Lead the planning and execution of omnichannel marketing campaigns targeting healthcare professionals across digital, email, social media, search, and display channels.
- Collaborate with brand, medical, legal, regulatory, analytics, and agency partners to develop aligned and compliant promotional materials.
- Manage agency and vendor relationships to ensure timely delivery of creative assets and campaigns.
- Use analytics and performance data to measure campaign effectiveness and optimize tactics for better engagement.
- Navigate the promotional review and approval process to ensure compliance with industry regulations.
- Foster inclusive and collaborative working relationships across cross-functional teams and stakeholders.
Basic Qualifications:
- Bachelor’s degree in Marketing, Business, Life Sciences, or a related field.
- Minimum 4 years of experience in healthcare or pharmaceutical marketing, including digital or omnichannel marketing.
- Experience managing end-to-end digital campaigns across channels such as website, email, paid social, search engine marketing, or digital display advertising.
- Proven ability to work effectively within cross-functional teams and matrix environments.
- Experience managing agency partners and vendors.
- Strong communication skills with experience in managing promotional review and regulatory compliance processes.
Preferred Qualifications:
- Master of Business Administration (MBA) or advanced degree in a related field.
- Experience in pharmaceutical or healthcare industry marketing, particularly in vaccines, specialty medicines, or infectious disease.
- Knowledge of healthcare professional (HCP) audience targeting and digital media planning.
- Hands-on experience with campaign analytics and marketing performance optimization.
- Strong project management skills with the ability to manage multiple priorities and deadlines.
- Experience working in highly regulated industries with formal promotional review processes.
Work Location and Environment: This role is based in the United States and offers a hybrid working model, with an expectation to be on-site approximately two days a week.
Benefits: Please visit GSK US Benefits Summary to learn more about the comprehensive benefits program GSK offers US employees.