Description
Join Red Bull India as a Key Account Manager – Catering & QSR, and help drive growth and availability of Red Bull products in high-footfall food service environments.
The successful candidate will be responsible for winning, developing, and growing national and regional key accounts in Catering and QSR segments.
Key responsibilities include:
- Identifying, pitching, negotiating, and closing key accounts across catering, corporate food service, education catering, airport/travel food, and QSR chains.
- Building relationships with head offices, franchise partners, procurement, category, operations, and marketing stakeholders to drive listing, availability, and execution.
- Developing joint business plans with key customers focused on distribution, menu entry, product offer, price and promotion, visibility, and consumption activation.
- Creating and implementing a national activation calendar for Catering and QSR accounts.
- Driving scalable consumer activation models, including add-on offers, meal combos, menu activation, staff competitions, and account-specific marketing integrations.
- Coordinating with local On-Premise teams and field sales to execute contract elements at outlet level.
- Tracking execution quality across key accounts and addressing deviations through regular reviews with customer stakeholders and internal teams.
Requirements:
- Graduate, MBA or equivalent business qualification preferred.
- 3-5 years of relevant experience in HoReCa, Catering, QSR, Food Service, Key Accounts or National Accounts.
- 8-10 years overall sales experience, preferably with exposure to beverage, FMCG, food service, or hospitality accounts.
- Strong negotiation and stakeholder management skills.
- Experience in contract closure, customer planning, and outlet-level implementation.
- Understanding of Catering, QSR, and HoReCa operating models, including franchise structures, procurement, and menu management.
- Ability to translate national agreements into execution standards across regions and outlets.
- Strong presentation, analytical, and cross-functional collaboration skills.
- Basic knowledge of P&L, trade spends, customer investment, and volume planning.