Description
We are seeking a critical member for our team as a HCP Marketing Manager for a specialty respiratory biologic product. The primary focus of this role will be driving the growth of an indication in a highly competitive market.
Key Responsibilities:
- Align marketing plans with the evolving competitive and external environment to ensure timely strategy decision-making and execution.
- Plan, design and execute personal & non-personal HCP experiences tailored to prioritized customer segments and aligned overall brand strategy.
- Use market and HCP insights to identify opportunities to grow uptake, improve customer experience and inform future strategy.
- Lead and/or actively participate in cross-functional teams and external agency partners to deliver integrated programs on time and on budget.
- Manage the internal medical, regulatory and legal review and approval process for HCP materials to ensure compliant communications.
- Campaign optimization: track and report performance of tactics and campaigns using defined metrics; recommend optimizations based on data and insights.
- Create, update & monitor relevant OKRs to ensure we are continuously measuring performance and responding accordingly.
- Execute at pace, and agility to spot barriers and drivers of performance and create compelling marketing campaigns to address them.
- Partner with Sales Training and other internal partners to ensure clear delivery of brand/portfolio messaging.
- Strong stakeholder engagement & management across cross-functional matrix.
Basic Qualifications:
- Bachelor’s degree from an accredited institution
- US HCP Marketing/Field Experience
- Experience with copy approval
- 4+ years of pharmaceutical marketing experience
- Experience utilizing a range of digital & AI tools to optimize content, omnichannel delivery & review performance
- Ability to travel up to 10% for meetings/congresses and field rides.
- Minimum of 2 days per week in office required in either Philadelphia, PA or Durham, NC
Preferred Qualifications:
- MBA or master’s degree in marketing, Business or related
- Skilled in using AI to analyze customer needs and enhance market effectiveness
- Ability to motivate, lead, and influence across various levels and functions
- Excellent communication (written & verbal), interpersonal influence, and prioritization skills
- Ability to review, analyze and assess performance drivers and opportunities
- Strong business acumen and demonstrated analytical skills
- Ability to influence internal and external stakeholders and lead/manage complex projects
- Innovative mindset with a focus on customer-centric solutions.
- Financial acumen and experience managing budgets
- Proven track record of developing materials/programs that deliver against strategy
- Demonstrated strategic thinking, analysis and decision-making skills
- Demonstrated a passion for innovative thinking with a meticulous eye for detail
- Demonstrated ability to determine customer unmet needs and deliver meaningful value