Description
ORBU is expected to launch multiple new products in the coming years. To enable launch excellence, strengthen pre-launch readiness and clarify strategic direction, the Launch Excellence Lead (Sr. Marketing Manager) role will be established.
The role will lead pre-launch preparation before the Brand Lead is fully onboarded, serving as the key business interface for product-related matters, working closely with CSI, Market Access, Medical, Marketing, Supply, Regulatory and Global teams.
Key responsibilities:
- Lead pre-launch planning and readiness for ORBU new products before Brand Lead onboarding, including workplan, timeline and key deliverables.
- Serve as the key business interface for new product-related matters, driving cross-functional communication, issue resolution and resource coordination.
- Partner with CSI, Market Access, Medical, Marketing, Supply, Regulatory and Global teams to align launch strategy, approval pathway, access strategy, evidence plan, supply readiness and commercialization plan.
- Drive critical launch milestones, proactively identify risks, dependencies and acceleration opportunities, and establish escalation and decision-making mechanisms.
- Develop initial product strategy, market assessment and mid-to-long-term forecast model based on market insights, competitive dynamics, patient journey and business opportunities.
- Support business case development, prioritization and resource allocation recommendations to inform management decisions.
- Establish launch governance, including project cadence, cross-functional meetings, action tracking, risk management and key decision documentation.
- Ensure a structured handover to the Brand Lead once onboarded, including strategic direction, project status, key risks, stakeholder map and next-step actions.
Requirements:
- 8+ years of healthcare/pharmaceutical industry experience; NPP, new product planning or consulting experience is preferred.
- Proven new product launch experience in marketing or commercial roles, with solid understanding of key processes from early planning to launch readiness.
- Ability to independently develop product strategy, market assessment and mid-to-long-term forecast models, with strong business acumen and analytical capability.
- Oncology experience is preferred.
- Fluent written and verbal English communication skills, with ability to collaborate effectively with Global teams.
- Strong cross-functional communication, coordination and influencing skills, with ability to drive alignment and action in a matrix organization without direct reporting authority.
- Strong project management capability, with ability to independently manage multiple complex projects and deliver key milestones on time.
- Strong structured thinking, problem-solving and risk anticipation capabilities.
- Proficient in PowerPoint, Excel and other office tools; strong forecast modeling and business analysis capability.