Description
We are seeking a Demand Generation Campaign Manager to drive demand generation efforts in North America. The successful candidate will be an excellent communicator, collaborator, and skilled at orchestrating multichannel campaigns.
Campaign Development, Planning & Execution
- Partner with Global Integrated Marketing to shape and execute multi-channel campaigns for North America, reaching net-new ideal customer profile (ICP) prospects.
- Develop fresh ways to reach and engage prospects, including targeted digital campaigns, partner and third-party programs, account-based activations, and direct mail or e-gift tactics.
- Own campaign execution from brief to optimization, managing multiple projects at once.
- Use marketing technology, intent signals, and performance data to identify high-potential audiences.
- Collaborate with content, product marketing, digital, paid media, field marketing, and other teams to refine messaging and assets.
- Conduct market, audience, and competitor research to identify new campaign opportunities.
- Activate campaigns with North America field marketing and sales teams.
- Partner with xDR campaign manager on practical follow-up strategies.
- Look for ways to work smarter, applying AI tools and agent-enabled workflows.
Campaign Analysis and Reporting
- Track campaign performance against goals and key performance indicators.
- Work with campaign specialists to establish consistent monitoring and reporting practices.
- Translate performance data into clear insights and practical recommendations.
- Prepare and present regular campaign updates for stakeholders.
What you bring to the role
- 5+ years of experience in demand generation, B2B campaign marketing, or a related field.
- A track record of developing and executing demand generation campaigns.
- Creative instincts and curiosity about new ways to engage prospects.
- Strong project management skills and attention to detail.
- Analytical skills and experience using data to assess campaign performance.
- Familiarity with marketing and analytics platforms such as Marketo, Salesforce, 6sense, and Streamlit.
- Experience collaborating across marketing, sales, xDR, and other cross-functional teams.
- Clear written and verbal communication skills.
The US annualized base salary range for this position is $123,000.00-$185,000.00. This position may also be eligible for bonus, benefits, or related incentives.