Description
As the Social Creative Manager at Zendesk, you'll help define what great social-first creative looks like for a global technology brand.
We're looking for a creative thinker and hands-on maker who knows how to turn big ideas, complex technology, and timely conversations into content people actually want to engage with. You'll bring fresh creative thinking to how Zendesk shows up across LinkedIn, X, YouTube, and emerging platforms.
You will turn company priorities, customer stories, product news, thought leadership content, and industry conversations into sharp, platform-native content that earns attention and builds credibility with AI decision-makers and other audiences.
Here's What You'll Do Day-to-day
- Concepting & Production:
- Lead ideation and hands-on production of original, social-first content across Zendesk's owned channels.
- Develop compelling concepts for product launches, brand campaigns, customer stories, and other priority moments.
- Design and produce social-first graphics, carousels, animations, short-form videos, and other visual content.
- Write and collaborate on engaging social copy, hooks, scripts, captions, and creative treatments.
- Social-First Storytelling & Innovation:
- Bring a strong understanding of social culture, platform trends, emerging formats, and audience behavior to the creative process.
- Proactively pitch fresh, unexpected ideas that help Zendesk stand out.
- Identify opportunities for timely, relevant, and culturally aware creative.
- Experiment with new formats, visual approaches, and storytelling techniques.
- Executive & Thought Leadership Social Content:
- Develop creative concepts and assets supporting Zendesk's executive social presence.
- Translate executive perspectives and industry insights into compelling visual and multimedia content.
- Creative Collaboration & Execution:
- Collaborate with the Senior Social Media & Influencer Manager to translate social strategy and business priorities into creative concepts and deliverables.
- Partner with Brand, Product Marketing, PR, Communications, and other stakeholders to develop and execute social creative.
Here's What We're Looking For
- 7+ years of overall marketing, communications, journalism, or content experience, with at least 5 years focused on social media or digital content.
- Proven experience building social content for a B2B, technology, AI, SaaS, or similarly complex brand.
- A strong portfolio demonstrating excellent social writing and hands-on creation of graphics, carousels, and short-form video.
- Strong command of design and video editing tools, such as Canva, Adobe Creative Cloud, or equivalent.
- Exceptional writing, editing, and storytelling skills.
- Experience developing executive social content or thought leadership.
What Success Looks Like
- Zendesk's social channels feature more original, distinctive, and platform-native creative.
- Product launches and priority campaigns are supported by compelling social-first concepts.
- The social team can move more quickly from creative idea to finished content without sacrificing quality.
- Executive social content benefits from stronger visual storytelling and engaging multimedia formats.