Description
As a Digital Campaign/Performance Marketing Specialist at Flipp, you will be responsible for executing and optimizing digital media campaigns within Flipp's Private Shopper Network and across external platforms.
Your main tasks will include:
- Setting up, launching, and managing digital media campaigns across various platforms to align with business objectives and KPIs.
- Monitoring live campaigns for performance, accurate implementation, and continuous optimization.
- Collaborating with third-party vendors and internal teams to communicate campaign performance and drive results.
- Partnering cross-functionally with Content, Operations, Sales, and Analytics to ensure seamless campaign execution and goal achievement.
- Effectively managing and tracking client budgets to ensure campaigns achieve target outcomes.
- Creating media plans, monitoring campaign performance and pacing, and recommending data-driven optimization strategies.
- Generating and maintaining accurate campaign performance reports, reviewing performance data to identify trends, anomalies, or delivery risks.
- Contributing to the continuous improvement of systems and processes to boost campaign execution and operational efficiency.
The ideal candidate will have 1-3 years of experience in a relevant industry or equivalent practical experience, with strategic and analytical capabilities, operational and technical execution skills, and relationship and stakeholder management abilities.
Flipp offers a remote-first environment, flexible benefits, and a total rewards philosophy that ensures fair compensation and opportunities for growth and development. The base hiring range for this position in Canada is $60,000-$65,000 CAD.