Description
Capital One Auto seeks a hands-on Principal Associate, Content Manager to lead multi-media content strategy for its Dealer audience.
You will be the primary architect of the B2B automotive content strategy, pivoting between hands-on content development and management of external agency partners. Your goal is to drive brand awareness and engagement across the dealer journey through multi-media content creation.
Key Responsibilities
- Lead strategy, creation, and execution of multi-media content, ensuring a consistent and on-brand voice for automotive professionals.
- Write, edit, and produce high-impact content across various channels, such as blogs, how-to guides, articles, e-books, videos, industry reports, webinars, and more.
- Partner with internal SEO/GEO experts to ensure content discoverability and ranking for high-intent Dealer searches.
- Build and maintain the editorial calendar, aligning content themes with product updates, industry trends, and business goals.
- Drive the brand's visual identity by leading the creation of compelling graphics, engaging short-form video, and high-quality photography.
The Ideal Candidate:
- Has a deep understanding of the automotive industry and can confidently speak the language of automotive dealers.
- Excels in multi-media communications, crafting compelling copy and guiding visual execution.
- Is comfortable working independently, managing roadmaps, deadlines, and workstreams with attention to detail.
- Is data-informed and outcome-driven, using content performance metrics to optimise future strategy.
- Has enthusiasm for AI-integrated workstreams and knowledge of modern SEO and AI-search discovery principles.
- Knows how to get the best work out of an agency by providing sharp creative briefs and qualitative feedback.
Basic Qualifications:
- Bachelor’s Degree or military experience.
- At least 5 years of experience focused on developing and managing content workflow and editorial production.
Preferred Qualifications:
- Bachelor's Degree in journalism, communications or related field.
- 3+ years of experience in a marketing or communications department for a Fortune 500 company or within an advertising/marketing agency.
- 2+ years of experience with automotive B2B marketing, automotive media or agencies, automotive lending providers, or automotive SaaS providers.
- 3+ years of experience managing external vendors or creative agencies.
- 3+ years of experience with Content Management Systems (CMS) and modern visual creation/editing tools.
Salary Information:
- Plano, TX: $109,900 - $125,400 per year.
Benefits:
- Comprehensive, competitive, and inclusive set of health, financial and other benefits that support total well-being.